I guess one size doesn't fit all, but it doesn't matter.
In an incredibly ironic day in green motivation. The conservative Wall Street Journal has an articleon the Secret to Turning Consumers Green, an in this stalwart of capitalism they say it's not saving money or charging people that motivates people to be green but guilt. Or more importantly what they believe others are doing. So the WSJ talks about motivators other than the market.
On the flip side, the supposedly liberal bastion New York Times has an article about how to motivate red staters to become more ecological. Secret, don't talk about climate change or being ecological. Instead, appeal to religion and being stewards of the planet. More importantly,
But they were very eager to hear about saving money, Mr. Lahn said. “That’s what really motivated them.”
In the end does it matter, whether you become more efficient because of god, green or just to save some dough. It's different strokes for different folks. Just like some people choose to stay in shape running, others by tennis. In the end it's all good.