Sunday, January 06, 2008

None of your Beeswax!

The New York Times has an article on the acquisition of Burt's Bees by Clorox and whether BB can keep it's green cred.

As companies try to greenwash themselves, it's hard to believe they will keep to the values that made the original company so special. Ben and Jerry's sale to unilever still is a wash. Stock Markets tend to maximize profit, and there is always a tradeoff that encounters pressure. We know that good companies can be good businesses. The question is are good profits enough, or do they want great profits?

If you want a perspective on why private ownership of a company makes a difference, check out Gary Erickson's Raising the Bar: Integrity and Passion in Life and Business where explores the different roads taken and the tradeoffs involved as he grew Clif Bar to where it is today. Could you walk away from $60 Million, he did.


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