The Michael Corkery of the Wall Street Journal has a blog post exploring people's willingness to pay for a green home. The numbers are encouraging as owners are willing to pay more than they were in 2004. However, buyers prefer to purchase in outlying communities instead of urban centers and in effect negating the benefits of the green housing.
I wrote yesterday about established firms creating green products, and it show how pervasive greenwashing is. Life Carbon Offsets, paying money is a modern version of Indulgences.
Habit changes require some kicker to make it happen, both externally and internally. I wonder what will change our minds about where we want to live?