Trouble Ahead....

The legendary Speaker of the House, Tip O'Neill famously said that "all politics is local" and the same could be said of desire. The San Francisco Chronicle had a page one story about China's rising middle class has done what middle classes around the world have done. Fallen in love with the automobile. There's something about a car that symbolizes freedom, but oddly on the 101 locked in traffic hardly felt free. I digress, but seriously why is it that the private becomes desired, even when it isn't even used. And there is always one upmanship going on, it never stops. And everytime we create something cool for the rich, someone makes it affordable for the masses and the cycle repeats.

Is it possible to make not having a car an aspirational? Can we make the public cool again? Unless we can make less cool, the rest of the world just isn't going to follow.